Emmanuel Ray was the first celebrity in Britain to have worn A. Hallucination, winner of best menswear designer at Fashions Finest Awards 2011, he is also the first Asian face to have worn Antony Morato, adding diversity to he Italian fashion house's profile. He teamed up the outfits with bags by ARANGUIZ and Morgan & Aranguiz, becoming the first celebrity to carry their bags in Britain. Shoes and shades were from the discontinued label Retro Days. Emmanuel also wore belts and bags by Jara Stoop who supplied them to A. Hallucination.